01
Prepare
So Hosts Can Quickly See Your ValueBefore you pitch, you need clarity around your message, audience, topic, guest assets, and why you’re a fit for the show.
A live 1-day certification experience for leaders and experts, who want to use podcast guesting to grow their visibility, authority, relationships, leads, and business opportunities.
Learn how to prepare strategically, show up powerfully, and turn every interview into momentum long after the episode airs.
That means getting clear on how you position yourself, who you want to reach, what you want to be known for, and how each interview supports your bigger goals.
Most people think podcast guesting starts when they get invited onto a show. But the guests who are easier to book, easier to interview, and easier to remember usually have a clearer plan before they ever get behind the mic.
Before you pitch, you need clarity around your message, audience, topic, guest assets, and why you’re a fit for the show.
Once you’re booked, you need strong topics, talking points, stories, and a natural next step that helps you show up with more confidence.
After the episode goes live, you need a simple way to promote, repurpose, follow up, and keep the visibility momentum going.
Over time, guesting can support lead generation, collaborations, referrals, offers, and future opportunities when there is a clear strategy behind it.
The certification is designed to help you understand the pathway, strengthen your guesting foundation, and identify the pieces you need to become more strategic and prepared.
You’ll get teaching, guided worksheets, and practical direction so you can begin applying the framework to your own message, guest profile, and visibility goals.
Podcast hosts are looking for guests who are prepared, clear, relevant, easy to interview, and valuable to their audience. When their inbox is full of vague pitches, broad topics, and “I’d love to be on your show” messages, the prepared guest stands out.
Clarify how your message, topic, and expertise can benefit their audience so your pitch feels specific, relevant, and easier to consider.
Understand what needs to be in place before you pitch or record, so you feel more grounded and confident going into the opportunity.
Bring clearer topics, useful talking points, guest assets, and thoughtful follow-through that help create a better experience.
Learn the pieces that help an interview feel more focused, valuable, and connected to your message.
Know what to do after the episode airs so you can promote it, repurpose it, continue the relationship, and keep building visibility.
Use your certification badge as an added credibility marker on your media page, one-sheet, speaker bio, podcast pitches, and matchmaking profiles.
Move beyond generic positioning and identify what makes you relevant, valuable, and different.
Leave with a clearer understanding of what to improve, what to prepare, and where continued support can help.
You can try to figure out podcast guesting on your own. You can research shows for hours, rewrite your bio again and again, guess at your topics, wonder why hosts are ghosting you, and piece together advice from podcasts, YouTube videos, AI prompts, and random templates.
Or you can start with a guided foundation from two experts who know what hosts are looking for, what makes a guest easier to book, and how to help interviews become more than one-time exposure.
After you attend the live intensive, complete your certification worksheets, and submit them for review, you’ll receive your Podcast Guest Certification badge.
Use your badge to show hosts that you have completed training on how to be a more prepared, thoughtful, and strategic podcast guest.
You’ll get clear on your why, your desired outcome, and how to create a Guesting Game Plan that supports it.
You’ll clarify who you want to reach, what you want to be known for, and how your interviews can support your offers, resources, community, or next invitation.
You’ll learn how to be the kind of guest hosts appreciate, remember, and may be more likely to refer, recommend, or invite back.
You’ll review the practical pieces that support a professional guest presence, including equipment, links, media folder, guest assets, web pages, and prep process.
You’ll review the guest assets that help hosts understand who you are, what you speak about, and why your message fits their audience.
You’ll explore where to research shows, how to assess alignment, how to connect before pitching, how to get noticed, and how to track outreach.
You’ll walk through the Conversation Map, interview questions, talking points, and story soundbites that help listeners understand your expertise.
You’ll learn how to turn key moments into content, credibility assets, social proof, audience nurture, and relationship-building opportunities.
You’ll look at practical ways guesting can support leads, referrals, collaborations, offers, and future opportunities — plus your CTA, funnel, and tracking.
You’ll receive practical tools, worksheets, templates, and frameworks to help you start building your podcast guesting foundation with more clarity and direction.
Clarify what you want podcast guesting to support.
See what needs to be in place before, during, and after interviews.
A framework for Prepare, Perform, Propel, and Profit.
Review assets, links, and visibility pieces for a professional guest presence.
Shape a stronger conversation with clearer direction, talking points, stories, and next steps.
Turn interview moments into authority-building content and visibility assets.
Draft or refine your podcast guest bio with more clarity and confidence.
Organize show research, outreach, follow-up, pitch status, and simple results tracking.
Create or improve a podcast guest one-sheet that makes your expertise easier to understand.
Join us for this hands-on training, with guidebooks, worksheets, templates, custom GPTs, implementation time, and Q&A.
You’ll receive guided worksheets to complete during and after the intensive and a form to fill out at the end.
Once your completed worksheets are submitted and approved, you’ll receive your Podcast Guest Certification.
A focused certification intensive taught by Michelle Abraham and Lyndsay Phillips.
A PDF workbook with guided worksheets, prompts, and planning pages.
Tools for your bio, one-sheet, media page, pitch tracking, show alignment, and post-interview follow-up.
Submit your completed worksheets and receive your Podcast Guest Certification once approved.
This certification is designed to help you build the foundation for more intentional podcast guesting.
Michelle Abraham is the founder of Amplifyou and a podcasting strategist who helps experts, entrepreneurs, and thought leaders use podcasting to build authority, grow their audience, and create meaningful relationships.
Lyndsay Phillips is a podcast guesting strategist and founder of Smooth Business Growth. Through her Guesting 360 approach, she helps experts turn podcast interviews into more strategic authority assets with stronger topics, talking points, CTAs, repurposing, and follow-through.
A lot of brilliant experts know podcast guesting could help them become more visible, but they are not sure how to use the opportunity well.
Join us for the Podcast Guest Certification Intensive and build the foundation to prepare, perform, and propel your podcast interviews with more strategy and intention.
Certification Requirement: Attend the training, complete your worksheets, and submit your certification materials for approval.